Wednesday, August 4, 2010

This is Nudie

Fall Nudie denim has arrived, and like every season they hit the nail on the head. New fits and new washes make a trip up to the Haight worthwhile.

" Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing."

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