Showing posts with label Neuw denim. Show all posts
Showing posts with label Neuw denim. Show all posts

Friday, April 15, 2011

Easing in to a colorful Summer


This month will mark the middle of what seems to be a winter like Spring here in SF and we can't wait for the sun to head north at its highest point. Navajo patterns dominated the runways at Spring Fashion Week and now, it’s time for this trend to make it’s way into our wardrobe.  Many Navajo ensembles have the same color pallett as the 70's. With hints of indigenous designs and subtle color of blue, orange, brown and red. The key is to find a balance between the colorful patterns and solids then add your personal flair and go heavy on accessories.


 
Grab them here:

Model:Alexis Hutt
Hair/Make-up/Stylist: Kristine Cruz
Photographer: Andrew Moran

Monday, March 7, 2011

Neuw guys in town


Certain things are bound to be good when combined. Old and new. Rock and roll. Like Australian brand collection of men/womens apparel that's heavy on denim, Neuw. Founded by three friends Swede Par Lundqvist and Australians Stephen Little and Richard Bell who shares the same motivation in creating a premium quality denim brand. Neuws design concept is inspired by Par's personal vintage denim collection. He re-cuts, darts, repairs, and recreates the denim to give them the right fit. This intricate process is what they call  the "Vintage Revision." Every Neuw jean goes through this process of adaptation and evolution from its original vintage state to give every denim its own unique style and fit.

Since launching in early 2010, with flagship store in Melbourne, Australia and stockists through out New Zealand and Scandinavia, Neuw denim will debut in U.S. market this Spring. The good news is, Villains San Francisco will be one of  the limited number of stores to carry their combination of perfect cut and fit custom made jeans. We are very excited to carry a premium quality and independent brand that celebrates passion and creativity.